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2010-03-24
INTENIUM Console entrusts swordfish pr with handling the international press for the iPhone/ iPod touch game “Merlin” based on the internationally successful TV-series

Munich/ Berlin, Germany, 24 March 2010 – As of today, the Munich public relations agency swordfish pr has taken on the international PR work for the iPhone game “Merlin – The New Adventures”.

Every iPhone and iPod touch owner can enjoy a real treat: In April, the Hamburg, Germany based publisher INTENIUM Console will bring together with Fremantle Licensing Germany GmbH the series blockbuster “Merlin – The New Adventures” to the AppStore. The game will lead players to the court of Camelot, where they must prove themselves in the roles of the young wizard Merlin and the young Arthur. There are monsters to defeat, treasures to loot, and tricky questions to answer. All of the graphics come from the TV series, which has been a hit in more than 180 countries.

Florian Gross, Project Manager INTENIUM GmbH:” “Merlin – The New Adventures” will add a high-quality game for the iPhone and iPod touch to our portfolio and will strengthen our market position.”

About INTENIUM Console INTENIUM Console was founded in 2009 as a subsidiary of the Hamburg, Germany, software company INTENIUM, one of the most successful publishers and marketers of casual games in Europe. INTENIUM Console develops, markets, and sells games for smartphones and consoles. The company maintains a number of cooperations with notable media companies with direct sales channels to retail and the Internet. In addition, their market share in Europe continues to grow, thanks to a variety of joint ventures. INTENIUM rely on their own development studio for game production For more information, visit www.intenium.de.

ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 14,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.

About swordfish pr: The public relations agency swordfish pr was founded in February, 2008, and is headquartered in Munich. swordfish pr GAMES specializes in supporting clients from the sectors of console, PC, mobile and browser games, iPhone and iPod touch, mobile phone software, and entertainment electronics. With more than ten years of PR experience, including six in the area of games, the agency offers professional know-how and excellent contact with the press. swordfish pr has partner agencies in the USA, the UK and Europe. For more information about swordfish pr, see www.swordfish-pr.de.

Editorial Contact

swordfish pr GAMES
Ilka Töllner/ Freyja Melhorn
Kaiserstrasse 7
80801 Munich
Germany
Tel: +49 (0) 89 600 31641
ilka@swordfish-pr.de
freyja@swordfish-pr.de
www.swordfish-pr.de

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