Welcome To The Press Section2012-06-28
INTENIUM launches Bonga Online in France with M6 Web
Hamburg-based Publisher joins forces with M6 Web, the interactive subsidiary of Métropole Télévision and a part of RTL Group, to launch Casual Multiplayer Online Game Bonga Online in French-speaking territories/ TV Campaign announced
Hamburg, June 28th, 2012 – INTENIUM GmbH, one of the leading publishers of games for female players in Europe, announced the exclusive media partnership with France’s leading interactive entertainment company M6 Web. The cooperation is meant to promote Casual Multiplayer Online Game Bonga Online (www.bonga.fr) in French-speaking territories.
Bonga Online is a browser-based free to play game which is monetized through microtransactions and sales of virtual goods. The gameplay of Bonga Online is specially designed for the female audience and is based on a very popular and “on the rise” social gaming mechanics of Tamagotchi and Simulation. The game is being promoted by M6 Web not only through a broad TV-campaign with TV commercials on the channels of the M6 Group, but also and on the web: through different means of online marketing at the portal M6Jeux.fr
“We are very eager and determined to build out the brand of Bonga in France together with our Partner INTENIUM. We were persuaded by the product quality and added value it will bring to our audience in France and are now focusing on unveiling its full potential through all our channels,” says Bruno Risgallah, Head of Mobile Entertainment at M6 Web.
“Here at INTENIUM, we are very satisfied with the new partner. This cooperation enables us to quickly penetrate the French market leveraging M6 Group’s experience in Entertainment products promotion, especially in the female market,” says Gwen Girard, Sales Manager France at the German Publisher. “It is a perfect match between the product and the audience and is another step forward in our internationalization strategy.”
INTENIUM GmbH is focusing on the female gaming audience and is one of the leading publishers of Casual games for Multiplayer -, Online - and PC- areas in Europe. The Hamburg-based company is operating and manages many gaming platforms and own IPs worldwide, including Alamandi.com, Bonga-Online.com, "DEUTSCHLAND-SPIELT!", "SCREENSEVEN",” JEWEL GAMES” and “MYSTIC GAMES”. INTENIUM constantly strengthens its international activities by having either direct presence or long-term partnerships in France, Russia and CIS, Benelux, Scandinavia, the UK and the USA. The Publisher disposes of its own highly experienced development studio in Kaliningrad, Russia.
About M6 Web:
M6 Web, the interactive subsidiary of the M6 group manages the activities linked with the Internet, shows interactivity and mobile telephony including M6 Mobile by Orange. M6.fr, the 2nd largest audiovisual website in France innovates and offers new communication and entertainment services to its viewers.
Tel. +49 40 2 549-4297
E-Mail: pr at intenium dot de
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